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The company also hopes to improve its wholesale business by encouraging resellers to jump on its network. Humm said AT&T again had hurt its ability to sign new business last year, but he expects that will be a big contributor down the line. T-Mobile is looking to launch a platform to make it easier for resellers to jump on to its network, and also plans to offer more aggressive rates. Big challengesCritics, however, say the $4 billion figure isn't enough to keep pace with Verizon and AT&T, which are pouring significantly more into their network deployment. While the other wireless carriers are planning to roll out their next-generation service throughout much of their territory, T-Mobile can't afford to be so widespread in its deployment.

T-Mobile plans to cover the top 50 markets with 4G LTE by the end of 2013, But in 25 of those markets, the carrier will only be able to offer a limited amount of spectrum, The company nomad iphone 8 / 7 genuine leather folio case has few sources for an immediate infusion of badly needed spectrum, which is required to quickly ferry data and voice traffic over the air, Another challenge will be in the confusion brought on by its own definition of 4G, Since 2010, T-Mobile renamed its HSPA+ network--widely considered a 3G technology--its 4G network, With the widespread availability of HSPA+, T-Mobile was able to boast of having the nation's largest 4G network..

Verizon reacted by campaigning around the 4G LTE moniker to differentiate itself. The flood of marketing has been somewhat effective in distinguishing 4G LTE as a higher-end service--even if many don't really understand--or care--that it stands for another technology called Long-Term Evolution. Humm said he doesn't expect to jump on the 4G LTE brand even when T-Mobile moves to that technology. The company will likely stick to the 4G name for its service, and that devices will move back and forth between the networks without the customers' knowledge.

The issue for T-Mobile is that it will be woefully behind on its LTE deployment by the time it gets started, Verizon has worked at a relentless pace to get its network rolled out, while AT&T is steadily rolling out its own network, Sprint Nextel said its first few markets will launch by nomad iphone 8 / 7 genuine leather folio case the first half of this year, They are all expected to have a majority of their rollout completed by 2013, At that point, LTE will just be another standard feature, as opposed to the premium selling point it is now..

T-Mobile's other major challenge continues to be the iPhone. The company lost a total of 802,000 customers in the final quarter of 2011, a huge drop from the 251,000 who jumped ship in the prior year's quarter. While Humm expects improvement, a return to growth on the contract side remains far from certain. Humm declined to comment on any potential deal with Apple, but reiterated that he would like to get the iPhone under the right terms. He noted, however, that the other carriers all took a hit in their margins as a result of the cost of carrying the iPhone. For now, the company is planning to focus on offering a better lineup of Android and Windows Phone devices. For instance, it is currently pushing its budget-friendly Nokia Lumia 710 and the Samsung Blaze 4G.